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Our Workshops
PR Therapy
AUDIENCE: CEO’s, Executive Directors,
Entrepreneurs, Talent-Driven Brands
In today’s connected world, Social Media plays a valuable role in the strong marketing efforts for your organization. Platforms like Facebook, Instagram, Twitter, and LinkedIn can help you acquire new leads, connect with existing customers, develop brand loyalty, and more. Discover the steps you need to follow to interact with journalists and other key influencers in your industry.
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Identify Target Audiences: A clear understanding of your key audiences guarantees social media success.
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Select Platforms: Some outlets are better for driving traffic; others are for building credibility.
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Develop Your Voice: A consistent tone is required.
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Build a Following: Share an integrated mix of original content like blog posts and press releases.
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Results: Recognize the three critical stages of Social Media’s marketing path.
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Jump in: Learn ways to get involved today!
PRESENTER: ROBIN BLAKELY
Robin Blakely is the CEO of Creative Center of America, a business development company that leverages publicity to increase business growth for brands. Robin offers a multitude of highly specialized services that include planned coaching and publicity management. She also designs and builds work infrastructures for business teams and creates the communications collateral to support them. Robin develops comprehensive Social Media Campaigns that include set-up, strategy, and branded content. She provides full video production and frequently creates ghosted articles, press kits, bios, newsletters, and scripts.
Six Hats Workshop
AUDIENCE: CEO’s, Executive Directors, Entrepreneurs, Talent-Driven Brands
Most of the time you have to wear a lot of Hats to keep your career afloat. Some of the Hats you love. Some of the Hats you hate. Some Hats you may not have even discovered yet. Your many Hats may seem like a problem for you now, but they are about to become a real solution. Things literally begin to change when you focus on your Hats and begin to view your particular working situation in this surprisingly fun and simple new way: You only have one Head. The success of your career will require you to wear six important Hats. It’s not impossible to juggle the six Hats if your Head clearly understands the purpose, the goals, and the required needs of each Hat. Finally! The answers that writers, artists, and small business talents need to survive and thrive as a one-person-business.
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Discover how to interpret conflicting emotions that can cause you to doubt your inner wisdom.
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Explore ways to leverage your creativity to succeed in a predominantly Left-Brained business world.
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Learn how to objectively evaluate your skill gaps and jumpstart progress in areas that have held you back
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The Six Hats Method is a unique system using right and left brain thinking techniques to help draw out and clarify the issues all one-person business owners face.
PRESENTER: ROBIN BLAKELY
A top business coach for talent-driven brands, Robin Blakely has an extensive background in strategic planning and business development. Robin’s business books include: PR Therapy; Six Hats; and Crossing the Troll Bridge: A Marketing Guide for Artists and Writers. The creator of STORYography Cards, Robin is the CEO of Creative Center of America and a member of the Forbes Coaches Council. Her clients include writers, artists, companies, and causes that are powered by talent and passion.
Crossing the
Troll Bridge
AUDIENCE: Entrepreneurs, Coaches, Writers, Artists, Small Business Owners
The Light of Your Creativity Can Shine from Every Part of Who You Are…Not Just From Your Work, but Also From Your Marketing Tactics.
That longing to connect with kindred spirits often comes with a lonely sense that there is a huge and hazy distance between yourself and the audience you dream about. Even if you know where they are located, these groups of real people sometimes seem impossibly far away. Don’t despair. Your audience is out there. You can connect with your fans. We will show you the way. This workshop teaches writers and artists about honoring the creative identity, developing natural talent and skill, and, most importantly, taking solid control of one’s own professional dreams. The marketing strategy discussed focuses on choosing the audience niches for your brand. As an artist or writer you must eventually confront and conquer the Troll (your fears) to succeed at marketing. Prepare the path for you and your audience to connect. Create the specific doorways for fans to buy your products, buy your services, or to recommend you. Enjoy the larger impact of successful marketing…how sharing your creative treasures with people who care about your work is part of the grand design for creative success.
PRESENTER: ROBIN BLAKELY
A top business coach for talent-driven brands, Robin Blakely has an extensive background in strategic planning and business development. Robin’s business books include: PR Therapy; Six Hats; and Crossing the Troll Bridge: A Marketing Guide for Artists and Writers. The creator of STORYography Cards, Robin is the CEO of Creative Center of America and a member of the Forbes Coaches Council. Her clients include writers, artists, companies, and causes that are powered by talent and passion.
Creative Career Workshop
AUDIENCE: Business-Minded Creatives, Writers, Artists, etc. Appropriate for all career stages; mixed levels of experience
You CAN make a solid living from your creative talent. But, first, you have to write or re-write the storyline for the success of your talent-driven brand. Top coach Robin Blakely, CEO of Creative Center of America and a member of the Forbes Coaches Council, shows you how to bring structure—and a sense of peace—to the common chaos of your creative career. First, you’ll discover the Six Hats Method, a story-based way to finally understand the important areas of your professional platform. Then you’ll play a career-changing round of STORYography Cards, a game-like process to define your brand. Prepare for sudden enlightenment—just as Joseph Campbell’s Hero’s Journey defines a universal path for crafting stories, STORYography Cards define a universal path for the critical stages of your brand’s promotion. Bring your imagination…the business side of creativity has never been this fun and profitable.
PRESENTER: ROBIN BLAKELY
A top business coach for talent-driven brands, Robin Blakely has an extensive background in strategic planning and business development. Robin’s business books include: PR Therapy; Six Hats; and Crossing the Troll Bridge: A Marketing Guide for Artists and Writers. The creator of STORYography Cards, Robin is the CEO of Creative Center of America and a member of the Forbes Coaches Council. Her clients include writers, artists, companies, and causes that are powered by talent and passion.
