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Our Process
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The ACE Model
Plan the Stages of Awareness, Connection, and Engagement for Your Brand's Audience
Discover our map for success. We developed the ACE Model as a tool to help you chart your audience’s journey through the universal stages of Awareness, Connection, and Engagement.
Our approach empowers you to visualize and optimize each stage of the journey so that you can build better relationships and grow your audience base. We customize the ACE Model to identify your specific outcome choices and then use it to guide strategic decisions about your website design, social media campaigns, creative assets, and promotional videos to build your brand.
Six Hats Method
Strengthen the Six Most Important Roles in Your Business
Stop the chaos of wearing too many hats.
You already know that keeping your business afloat requires you to wear multiple hats. Some of the hats you love. Some you hate. Some of the hats you may not have even discovered yet.
Our Six Hats Method is an easy-to-implement strategy that helps you rise above the daily grind to focus on the specific hat issues that rob you of your energy and prevent you from making forward-motion in your workplace. Our approach helps you set up the critical roles, important goals, custom systems. and framework essentials to build your brand.
Storyography Cards
Build a solid marketing foundation by creating the storyline for your brand.
It can be notably difficult to keep your business plans focused when there are so many moving pieces to contend with at every turn. Our job is to help you make sure your brand’s messaging is on point and properly paced to meet the changing needs of your audience.
Our Storyography Cards approach provides a business mapping solution so that you can clearly communicate with your target markets in a timely, relevant, and authentic way. We help you choose the right platforms and create the right messaging so that you can effectively navigate the labyrinths of Awareness, Connection, and Engagement as identified by our ACE Model.
Storyography Cards help you visually plot a custom storyline for your brand’s vision of success.
Fun is Powerful
Synchronize the Strategic Vision of Your Team To Make Brand-Building Understandable and Fun
It's a game-changer when you and your team can simultaneously see and touch all the moving pieces of your strategy from an aerial perspective.
In a matter of minutes rather than months, our game-like process provides a comprehensive playing field that is visually compelling, tailored to your specific brand in a fresh new way, and outlines your brand's path with custom sign posts for a multi-stage brand-building strategy that unifies your efforts– and really works.
Fun is Powerful walks you and your team through your audience journey and leverages our trademarked ACE Model to accelerate your success.
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