Growing a brand story with social media isn’t always easy, but Robin Blakely knows how to make the most of outlets like Facebook, Twitter, LinkedIn, and YouTube.

In partnership with American Society of Baking, Robin shares her social media strategies in a series of special reports featured in Baking & Snack, the premier trade magazine of the wholesale baking industry.

Robin’s fresh takes on integrating social media with traditional marketing tactics are geared toward the baking leaders who manage the big brands that we all see in the aisles of our grocery stores. Robin encourages companies to focus on freshness, think visually, and be strategic.

The special reports focus on best practices for social media planning, business to business social media tactics, and preparation to integrate social media for trade show promotions. While the information is targeted towards the grain-based foods industry, these are great tips for anyone looking to develop social media storylines to grow a business.

Robin says, “I am proud to be invited to share my viewpoints with this wonderful audience.”