CEO / Creative Center of America
For more than two decades, Robin Blakely has helped make professional dreams happen for emerging experts, best-selling authors, renowned artists, and talent-driven brands from across the country. Leveraging publicity to increase business growth, Robin has secured and managed promotional placements for clients at print, broadcast, and live venues that have included HGTV, Book TV, The Los Angeles Times Festival of Books, The National Baseball Hall of Fame, Esalen Institute, Omega Institute, the Golden Door Spa, The Hollywood Reporter, ABC World News, Vanity Fair, and more. Robin has coached clients participating in satellite media tours for Crest, Listerine, Huggies, and QVC.
Early in her creative career, Robin was a news writer who became the producer of a live radio talk show that featured guests such as the vice president of the United States; best-selling authors; NY Times bestseller Harvey MacKay; comedians Bob Hope, Jeff Foxworthy, and Steve Allen; newsman Mike Wallace; astronauts, television personalities, movie icons, and others. Robin also produced an educational series in which Los Angeles County schoolchildren were introduced to the behind-the-scenes worlds of award-winning authors, including such luminaries as Madeleine L’Engle, Jon Scieszka, Barbara Park, Patricia Polacco, and more. For seven years, Robin taught and coordinated the Professional Writers Certificate Program at California University Extension Services at California State University, Long Beach.
Robin Blakely is the author of four business books.
CROSSING THE TROLL BRIDGE: A Marketing Guide for Artists and Writers
SIX HATS: The Inside Out Strategy For the One-Person Business To Find Success
PR THERAPY: Igniting Your Passion for Promoting Your Products, Services, and Even Yourself!
TIME TO BREATHE, MY DEAR: Calendar Support for the In-Demand and Overbooked
Creative Center of America’s workshops stand out because we pay close attention to distracted learners and provide beautifully relevant illustrations to engage them in the learning process. We also approach complex topics with both depth and simplicity. We offer real solutions for important issues that few others in our space have the expertise to discuss. For example, we help participants find the words to describe the obstacles they are encountering that they may not know are rooted in the particular age/stage of their careers; or, those universal challenges that are being faced by others in their industry.
Our STORYgraphy Cards workshop is about career-building and marketing; it also offers real solutions for multi-potentiality—that’s the gift/curse paradox that occurs when one’s high potential presents so many possible options that the individual isn’t certain where to focus or what to create first. STORYography Cards confront this issue with ease by using a game-like process that helps participants build custom strategies.
Our Six Hats Method workshop is about business development but it also introduces a scalability mindset at the earliest developmental stage appropriate for most creatives. We see this organizational design model as a learning benchmark that defines the line of transition between one’s creative career and one’s self-owned business. Focusing on scalability allows an individual to create a business foundation that has the built-in capacity to experience growth that eventually allows adding automation, delegating tasks, hiring vendors and staff, and stepping back. The Six Hats Method utilizes story-based learning to help participants visualize and personalize the recommended structure.
Our Crossing The Troll Bridge workshop provides marketing advice for artists and writers to identify and connect with their audience, but it also details ways to nurture the talent-driven brand—that’s a special brand that creates products and services directly from an individual’s talent or earned experience. This workshop teaches writers and artists about honoring the creative identity, developing natural talent and skill, and, most importantly, taking solid control of one’s own professional dreams.