PR WORKSHOP




In today’s connected world, Social Media plays a valuable role in the strong marketing efforts for your organization.  Platforms like Facebook, Instagram, Twitter, and LinkedIn can help you acquire new leads, connect with existing customers, develop brand loyalty, and more. Discover the steps you need to follow to interact with journalists and other key influencers in your industry.


  • Identify Target Audiences: A clear understanding of your key audiences guarantees social media success.

  • Select Platforms: Some outlets are better for driving traffic; others are for building credibility.

  • Develop Your Voice: A consistent tone is required.

  • Build a Following:  Share an integrated mix of original content like blog posts and press releases.

  • Results:  Recognize the three critical stages of Social Media’s marketing path.

  • Jump in:  Learn ways to get involved today!


PRESENTER: ROBIN BLAKELY Robin Blakely is the CEO of Creative Center of America, a business development company that leverages publicity to increase business growth for brands. Robin offers a multitude of highly specialized services that include planned coaching and publicity management. She also designs and builds work infrastructures for business teams and creates the communications collateral to support them. Robin develops comprehensive Social Media Campaigns that include set-up, strategy, and branded content. She provides full video production and frequently creates ghosted articles, press kits, bios, newsletters, and scripts.


AUDIENCE: CEO’s, Executive Directors, Entrepreneurs, Talent-Driven Brands 

Appropriate for Mixed Levels of Experience