Promoting the Cause

Nonprofit Heroes. The name of the program by Creative Center of America (CCA) pays tribute to the heroic work of the staff and volunteers who work tirelessly on causes that profoundly matter. 

CCA's goal is to help nonprofits change the world by changing the way that nonprofits do business.

Over more than two decades, CCA founder and CEO Robin Blakely has helped countless nonprofits by serving in a variety of roles, including publicity consultant, marketing director, communications director, development director, and interim executive director for service-focused nonprofits who have included the American Society of Baking, GLS Healthcare Foundation, NAMI-Kansas City, MidAmerica CIT Council, ReDiscover, Desert Haven Enterprises, A.V. Boys and Girls Club of America, CommCARE, Pro Deo Youth Center, and Shepherd’s Center Central. Drawing on Blakely’s multifaceted background, CCA provides a comprehensive assessment of an organization’s branding strategies to determine their challenges, maximize their potential, and develop capacity-building tactics to take efforts to the next level. 

Blakely said, "We know firsthand that there are a lot of flashing lights in the nonprofit landscape. That's why Creative Center of America takes special measures to make the process very, nonprofit leaders don’t get confused, distracted, or lost along the way."

Blakely has offered training and support to more than 900 nonprofit leaders through a series of popular training webinars that she created and hosted in collaboration with Gift Works, a leading software technology company. As National Cause Marketing Director for GiftsThatGive, Inc., Blakely worked with national charities that included CancerCare, St. Jude Children’s Research Hospital, and the Pay It Forward Foundation. Additionally, she has worked on multiple client-focused benefits for charities that have included the Doris Day Animal Foundation and others.

CCA focuses on the communications needs of nonprofits. Services include PR and social media campaigns, newsletters, training videos, press kits, websites, and more. CCA builds strategies that are grant-compliant, capacity-building initiatives.

“Coaching is an important part of what I do. We are passionate about mentoring and developing nonprofit talent,” explained Blakely, who is a Forbes Coaches Council coach. “An important tool that we have developed as part of our trademarked brand-building initiative is the ACE model, which is central to our Road Map for Nonprofit Heroes.”

The Road Map for Nonprofit Heroes: