Overflowing with field-tested entrepreneurial know-how, this informative guide decodes the intimidating world of promotion while addressing the questions that most often paralyze those new to publicity: “What if I am too late? What if no one likes my product? How can I start networking? Can I get by on a shoestring budget?”
With an eye to identifying the internal conflicts and emotional roadblocks that keep success at bay, this insightful handbook explores the importance of harnessing personal energy before, during, and after embarking on a promotional journey. From identifying market segments and picking the right promotional strategies to booking live events and designing branded communication tools, this fresh look at public relations offers a variety of easily customizable promotional strategies for any type of organization.
REVIEW: “This insightful book shows you why the relationship is the ‘heart of the sale’ and how to connect with customers at a deep level. –Brian Tracy, Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations and author of “The Psychology of Selling”
About the Author:
Robin Blakely mobilizes writers, entrepreneurs, industry experts, and nonprofit leaders to identify and accomplish their professional dreams.
An award-winning communications professional, Robin has an extensive background in strategic planning and business development. For more than a decade she has worked closely with best-selling authors, renowned artists, CEO’s, scholars, nonprofit leaders, and creative talents from across the country. A skilled platform builder, Robin has secured and managed promotional placements for clients at print, broadcast, and live venues that have included HGTV, Book TV, The Los Angeles Times Festival of Books, The National Baseball Hall of Fame, Esalen Institute, Omega Institute, the Golden Door Spa, The Hollywood Reporter, ABC World News, Vanity Fair, and more. Robin has coached clients participating in satellite media tours for Crest, Listerine, Huggies, and QVC. She has served as Publicity Consultant, Marketing Director, Communications Director, or Development Director for a variety of service-focused nonprofits including NAMI-Kansas City, MidAmerica CIT Council, ReDiscover, Desert Haven, A.V. Boys and Girls Club of America, and Shepherd’s Center Central.
Early in her career, Robin was a news writer who became the producer of a live radio talk show that featured guests such as the vice president of the United States; best-selling authors; NY Times bestseller Harvey MacKay; comedians Bob Hope, Jeff Foxworthy, and Steve Allen; newsman Mike Wallace; astronauts, television personalities, movie icons, and others. Robin also produced an educational series in which Los Angeles County schoolchildren were introduced to the behind-the-scenes worlds of award-winning authors, including such luminaries as Madeleine L’Engle, Jon Scieszka, Barbara Park, Patricia Polacco, and more. For seven years, Robin taught and coordinated the Professional Writers Certificate Program at California University Extension Services at California State University, Long Beach.